Packaging News

Dr. Bronner’s Updates Product Labels on its Magic Soap

Label updates to Pure-Castile Magic Soap Bottles, Bar Soap and Refill Cartons include usage guidelines while highlighting soaps’ regenerative organic certified oils composition.

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By: Lianna Albrizio

Associate Editor

Natural soap maker Dr. Bronner’s has updated its product labels for its 18-in-1 Pure-Castile Magic Soap and All-One Pure-Castile Magic Bar Soap. The updated Magic Soap labels improve legibility, provide guidance on product usage with descriptive illustrations and include new text about the company’s commitments to “Heal Earth!” and “Heal People!” alongside the brand’s classic “Moral ABC” text. The updated Magic Soap labels also highlight that the soaps are now made with regenerative organi...

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